# Brand Purpose: How to Use it to Your Advantage

**Jan 7, 2020**

What’s brand purpose, vs. brand mission? We’ll give you concrete definitions and examples in this article so you can define and use brand purpose to your advantage.

# The Origin and Power of Crowdsourcing: How Collective Intelligence Transforms Innovation

**Jan 30, 2026**

For centuries, breakthrough ideas were assumed to come from lone geniuses, elite executives, or tightly guarded research labs. But history — and modern technology — tells a different story. Some of the most powerful innovations of our time have emerged not from the few, but from the many.